Musings of an ALPHX

Five E-commerce Customer Service Strategies: How to Keep Your Customers Coming Back for More

E-commerce customer service can mean the difference between success and failure for online stores. Consider these statistics: When you add to the equation that “investing in new customers is between 5 and 25 times more expensive than retaining existing ones” (Invesp), it becomes easy to see the value of having a customer service strategy centered on providing…
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The Top 4 Fabrics Used to Make Men’s Underwear

Underwear has been around since Adam and Eve first donned fig leaves in the Garden of Eden. And no matter how styles have evolved over the millennia, men have been looking for comfortable materials to use for underwear ever since. Our earliest ancestors used leaves and animal skins. The ancient Egyptians, Greeks, and Romans used…
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How to Find Your Best Fit in Alphx Men’s Underwear

Everyone wants to feel comfortable. At ALPHX, we believe comfort starts with a pair of great-fitting underwear. We know it can be difficult shopping for underwear, but fear not, Alphx is here to help. Alphx helps more men find their best fit by offering 130 style, size, and color options, including two leg widths: an industry…
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The Five Characteristics of The ALPHX Male

INTRODUCTION I am Tom Speight, a former CEO of 2(X)IST and President of Calvin Klein Underwear North America, who teamed up with my good friend, social media guru, and brand builder Garrett Swann to create ALPHX. What’s ALPHX? ALPHX is the brand we started, and it’s an adjective describing the men for whom the brand…
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